Product Marketing Manager - Market Development

$158,000 - $223,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

The Product Marketing Manager - Market Development at Meta Reality Labs is responsible for driving the growth of potential audiences for augmented reality products across various geographies. This high-visibility role involves developing strategies for product launches, conducting market research, and ensuring alignment between product groups and business development opportunities. The position requires a leader who can navigate ambiguity and facilitate cross-functional collaboration to support the Augmented Reality mission.

Responsibilities

• Develop comprehensive strategies to support the launch of our products in new geographies and verticals
• Provide critical support on unplanned high-priority projects, working through ambiguity to create structure and execution plans in a fast-paced environment
• Conduct market research and analysis to identify opportunities, challenges, and trends in target markets
• Collect, analyze, and interpret complex data sets to identify trends and patterns
• Partner with cross-functional stakeholders supporting the success of the Augmented Reality business to ensure tight alignment of strategy and execution
• Build strategic capabilities (e.g., data-driven processes, frameworks, analytical tools, etc.) to identify and prioritize business development opportunities and drive the Augmented Reality mission forward
• Identify and resolve critical program risks, particularly with an eye toward external factors like industry trends and partners
• Lead work across teams to inform annual planning, investment strategy, prioritization, and other ongoing business priorities

Requirements

• Bachelor's degree in business, strategy, management consulting, product management, portfolio operations, or a technical field
• 7+ years of business experience, including experience managing cross-functional and global teams in the technology, internet, or media industries
• Experience working directly with partners and stakeholders at all levels, including executive and C-suite level
• Experience delivering results with large-scale, cross-functional projects
• Experience bringing a range of perspectives and personalities together
• Experience creating structure and execution plans from multiple sources of information in a fast-paced environment
• High tolerance for ambiguity and experience creating structure and execution plans where there were none while working in a fast-paced environment

Nice-to-haves

• JD, MBA, or a graduate degree in business, strategy, management consulting, product management, portfolio operations, or a technical field

Benefits

• $158,000/year to $223,000/year base salary
• Bonus
• Equity
• Comprehensive benefits package