Product Marketing Manager Market Insights

$112,000 - $176,000/Yr

Isaac - Wichita, KS

Full-time - Mid Level

Wichita, KS

501-1,000 employees

Accommodation

About the position

The position involves conducting market analysis and technical research to identify market needs and emerging innovations in the AI industry. The role requires leading the naming and branding of new software offerings, creating impactful marketing content, and ensuring effective communication of these materials within the organization. The candidate will work closely with partners to scale market insights and contribute to the development of a modernized organizational system for product offerings. This role is ideal for individuals who are passionate about decision intelligence and possess a strong technical acumen.

Responsibilities

• Conduct technical market research using various methods such as surveys, interviews, and competitive analysis.
• Summarize research results into high-impact content for customers and sales teams.
• Lead the naming and branding process for new software and AI offerings.
• Collaborate with partner organizations to enhance market insights and support new offerings.
• Create clear and engaging marketing content that simplifies complex topics for a broader audience.
• Ensure effective launch and communication of content both internally and externally.
• Engage in project management to see initiatives through to completion.

Requirements

• Experience in product marketing, product management, data science, or related fields.
• Bachelor's degree in a related field; a master's degree is a plus.
• Demonstrated experience in leading research or naming projects.
• Strong writing skills with the ability to communicate complex ideas simply.
• A proactive approach to technical work and a track record of producing results.

Nice-to-haves

• Familiarity with marketing journals, blogs, or technical resources.
• Experience in UX or technical writing.

Benefits

• Competitive compensation package
• Work/life balance
• Employee resource groups
• Social events for interaction and camaraderie
• Opportunities for professional development