Product Marketing Manager, Marketing Performance

$122,299 - $165,600/Yr

Siteimprove - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Siteimprove is responsible for driving the go-to-market strategy and execution for the company's product and solutions portfolio. This role focuses on market research, messaging development, and sales enablement to support the company's growth and enhance customer experiences. The ideal candidate will have a strong background in product marketing, particularly in Marketing Technology, and will work closely with cross-functional teams to ensure successful product launches and ongoing success.

Responsibilities

• Go-to-market planning and execution for products/solutions/features from initial launch through to ongoing success
• Conduct ongoing customer, market, and competitor research to provide insights on needs, behaviors, and trends
• Develop messaging and positioning for products
• Collaborate with the Digital and Demand Generation team to optimize product success activities
• Create sales enablement and product materials such as battle cards, competitor one-pagers, and demo videos
• Educate internal and external stakeholders about product features and benefits

Requirements

• 5+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology
• Proven track record of executing successful product launches, value propositions, and messaging development
• Ability to handle multiple demands, shifting priorities, and rapid change
• Strong track record of developing and maintaining collaborative cross-functional relationships
• Excellent communication and writing skills in English, including executive presentations
• Ability to engage internal and external audiences through storytelling

Nice-to-haves

• Experience with Software as a Service (SaaS) companies
• Sales enablement content creation and delivery experience
• Ability to translate technical product data into marketing concepts and sales pitch decks
• Strong prioritization skills based on data and business requirements
• Energy, charisma, and a challenger mindset

Benefits

• Paid parental leave
• Health savings account
• Open paid time off
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching