Product Marketing Manager - Marketing Security

$100,000 - $125,000/Yr

Cheq - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

CHEQ is the global leader in Go-to-Market Security, trusted by over 15,000 customers worldwide to protect every aspect of their marketing, sales, and data operations from bots, fake users, fraud, and cyber attacks. Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, data, and analytics. We are seeking an experienced Product Marketing Manager to join our dynamic team in the US (NYC preferred). This role will focus on Cheq's Marketing Security solution, which safeguards paid marketing campaigns against fraudulent activities, prevents fake leads from entering the funnel, and ensures the accuracy of marketing data. This role will be pivotal in defining and delivering the differentiated value proposition of our marketing security solutions, collaborating closely with marketing, sales, and product management teams.

Responsibilities

• Thoroughly map the competitive landscape, understand market dynamics, and position our products strategically.
• Lead the development and execution of go-to-market processes for new product launches and ongoing marketing efforts, ensuring successful adoption and market penetration.
• Create and manage comprehensive product launch plans, establishing clear timelines, deliverables, and milestones.
• Develop impactful marketing content, including engaging web pages, informative videos, and educational white papers.
• Partner with sales enablement to equip our sales team with the necessary tools, resources, and knowledge to effectively communicate the value of our products and drive successful, expedited sales engagements.
• Foster strong relationships with customers and gather valuable feedback to inform product enhancements, roadmap, and future marketing strategies.

Requirements

• 4-6 years of experience in Marketing/Product Marketing at high-growth B2B SaaS companies.
• Basic understanding of bots, and application security.
• Strong understanding of how junk leads and invalid traffic can impact marketing analytics, paid ad campaigns, customer acquisition efforts, conversion events, MQL, and SQL analytics.
• Familiarity with enterprise marketing tools such as Google 360, Adobe Analytics, Marketo, HubSpot, Adobe Experience Manager, testing/personalization platforms, etc.
• Deep understanding of marketing professionals' needs and pain points, including CMOs, Paid Marketing/Growth Marketing/Performance Marketing/Demand Generation/Marketing Ops/Marketing Intelligence personnel.
• Proven ability to create compelling and informative content, including blogs, white papers, video scripts, and competitive analyses.
• Excellent written and verbal communication skills, project management skills, and the ability to effectively collaborate with cross-functional teams across different time zones.

Nice-to-haves

• Master's degree in Marketing, engineering, business administration, or a related field is preferred.