Product Marketing Manager, Marketplace Monetization & Merchandiser

Microsoft - Irving, TX

Full-time - Mid Level

Irving, TX

Publishing Industries

About the position

The Product Marketing Manager, Marketplace Monetization & Merchandiser at Microsoft is responsible for enhancing customer experience and driving business growth within the Microsoft commercial marketplace. This role involves planning and coordinating merchandising opportunities, analyzing web metrics, and executing marketing strategies to increase customer demand for apps and services offered by ISVs on the Microsoft Cloud. The manager will collaborate with various teams to launch features and improve site performance, aligning with Microsoft's mission to empower individuals and organizations globally.

Responsibilities

• Handling design, tracking, merchandising, and owning complete responsibility for monetization campaigns
• Tracking and analyzing customer needs based on customer behavior including searching, browsing, and purchasing
• Executing the marketing plan including retargeting programs, cross-category placements, etc.
• Designing and executing successful online customer experiences
• Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary
• Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
• Developing, testing, and analyzing new tactics to increase conversion rates
• Embodying Microsoft's Culture and Values

Requirements

• Proven experience in product marketing or related field
• Strong analytical skills with the ability to interpret data and metrics
• Experience in managing marketing campaigns and merchandising strategies
• Excellent communication and collaboration skills
• Ability to work cross-functionally with technical and business teams

Nice-to-haves

• Experience with digital marketing tools and analytics platforms
• Familiarity with the Microsoft Cloud ecosystem
• Knowledge of customer behavior analysis and market trends

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities