Product Marketing Manager - Mid-Level (3-5 years)

Procom

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager is a mid-level contractor role focused on enhancing financial outcomes for participants through effective communication and education regarding employer-sponsored retirement plans. This position collaborates with cross-functional teams to implement marketing strategies that support participants in achieving financial wellness, ensuring that they understand and utilize their benefits effectively.

Responsibilities

• Execute on project plans across multiple regulatory provision workstreams.
• Lead and attend meetings, providing frequent initiative updates across marketing.
• Understand participant experiences and communications to inform on impacts and opportunities with regulatory changes.
• Work closely with business partners, legal, compliance, digital, B2C and B2B marketing, service communications, and production partners to implement communication plans by required regulatory enactment deadlines.
• Support discovery, messaging strategies, and rollout for new retirement plan features.
• Coordinate programming communications within technology platforms as needed.
• Explore opportunities for efficiencies and scale.
• Serve as a marketing contact for SECURE Act and other regulatory issues.
• Manage deliverables within concurrent workstreams.
• Creative development and execution across all channels, managing production processes and quality control.
• Ensure marketing risk management processes are in place.
• Communicate across various levels of an organization.
• Adapt and navigate ambiguity with ease.
• Maintain a positive demeanor, sense of humor, and flexibility to operate in an environment with deadlines and changing demands.

Requirements

• Minimum 3-5 years of integrated B2C marketing communications experience.
• Experience in financial services or other highly regulated industry, specifically in retirement plan services and/or workplace benefits.
• Remarkable attention to detail and strong organizational skills.
• Relentless curiosity never satisfied with the status quo, seeking, and implementing recommendations for continuous improvement.

Nice-to-haves

• Proficient in MS PowerPoint and Excel; familiarity with Salesforce Marketing Cloud a plus.
• Bachelor's degree in marketing, communications, or related field.

Benefits

• Retirement plan