Product Marketing Manager, NGS

$100,000 - $134,000/Yr

Danaher - Boulder, CO

Full-time - Senior

Boulder, CO

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager for NGS at Integrated DNA Technologies (IDT) is responsible for leading cross-functional efforts to address customer needs for IDT's xGen NGS product portfolio. This role involves executing marketing and product launch campaigns that drive awareness and revenue, while applying a deep understanding of customer needs and market trends within the NGS market segments.

Responsibilities

• Lead cross-functional efforts between product management, R&D, marketing, and sales to address customer needs for IDT's xGen NGS product portfolio.
• Develop accurate marketing personas, effective customer segmentation strategies, and insightful buyer journeys.
• Plan, craft, and execute impactful marketing campaigns, collateral, and content.
• Collaborate with content writers, branding, public relations, and SEO experts to ensure campaign tactics match market segment needs.
• Own and be accountable for the success of marketing campaigns using advanced digital tagging and metrics.

Requirements

• Bachelor's degree in marketing, life science (biology, chemistry, biochemistry) or other relevant field.
• 5+ years of experience in life sciences marketing or laboratory experience in next generation sequencing.
• Demonstrated domain expertise in the application of NGS.
• Experience with defining product marketing strategy and executing marketing campaigns.
• Ability to translate complex scientific concepts into clear, compelling messaging.

Nice-to-haves

• Advanced degree (MBA, PhD) in business or life sciences.
• Previous experience working directly with IDT's product portfolio.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance