Product Marketing Manager, NGS

$100,000 - $134,000/Yr

Danaher - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager for NGS at Integrated DNA Technologies (IDT) is responsible for leading cross-functional efforts to address customer needs for IDT's xGen NGS product portfolio. This role involves executing marketing and product launch campaigns that drive awareness and revenue, while collaborating with various teams including product management, R&D, marketing, and sales. The position requires a deep understanding of customer needs and market trends within the NGS market segments, and the ability to translate complex scientific concepts into effective marketing strategies.

Responsibilities

• Lead cross-functional efforts between product management, R&D, marketing, and sales for the xGen NGS product portfolio.
• Develop marketing personas, customer segmentation strategies, and buyer journeys specific to the NGS market.
• Plan and execute impactful marketing campaigns and collateral, collaborating with content writers and branding experts.
• Drive product awareness and positioning through partnerships with digital marketing and web development teams.
• Own and ensure the success of marketing campaigns by tracking key performance indicators and return on investment.

Requirements

• Bachelor's degree in marketing, life science (biology, chemistry, biochemistry) or relevant field.
• 5+ years of experience in life sciences marketing or laboratory experience in next generation sequencing.
• Demonstrated domain expertise in NGS applications.
• Experience in defining product marketing strategy and executing marketing campaigns.
• Ability to translate complex scientific concepts into clear messaging.

Nice-to-haves

• Experience working directly with IDT's product portfolio.
• Advanced degree (MBA, PhD) in business or life sciences.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k) plan
• Bonus/incentive pay