Product Marketing Manager, NGS

$100,000 - $134,000/Yr

Danaher - San Diego, CA

Full-time - Mid Level

San Diego, CA

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager NGS at Integrated DNA Technologies (IDT) is responsible for leading cross-functional efforts to address customer needs for IDT's xGen NGS product portfolio. This role involves executing marketing and product launch campaigns that enhance IDT's awareness and revenue, while applying insights from customer interactions and market research to develop strategic marketing plans.

Responsibilities

• Lead cross-functional efforts between product management, R&D, marketing, and sales to address customer needs for IDT's xGen NGS product portfolio.
• Develop marketing briefs and strategic marketing plans based on customer and market insights to drive lead generation and product launch campaigns.
• Collaborate with Product Marketing/Management, Product Development, and Project Management to create marketing personas and customer segmentation strategies.
• Plan, craft, and execute impactful marketing campaigns, collateral, and content.
• Work with third parties to enhance product awareness and positioning.
• Own and be accountable for the success of marketing campaigns using advanced digital metrics.

Requirements

• Bachelor's degree in marketing, life science (biology, chemistry, biochemistry) or other relevant field.
• 5+ years of experience in life sciences marketing or laboratory experience in next generation sequencing.
• Demonstrated domain expertise in the application of NGS.
• Experience in defining product marketing strategy and executing marketing campaigns.
• Ability to translate complex scientific concepts into clear messaging.

Nice-to-haves

• Experience working directly with IDT's product portfolio.
• Advanced degree (MBA, PhD) in business or life sciences.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k) plan