Product Marketing Manager, Onchain Products

$127,075 - $127,075/Yr

Coinbase - Remote, OR

Full-time - Mid Level

Remote, OR

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Product Marketing Manager for Onchain Products at Coinbase is responsible for developing and executing the marketing strategy for Coinbase's Build Onchain product line. This role involves understanding customer needs, leading product launches, and driving marketing campaigns to expand Coinbase's reach in the ecosystem. The position requires collaboration across various teams and a focus on measuring the performance of marketing initiatives to support the company's growth ambitions in the crypto space.

Responsibilities

• Develop and execute Coinbase's Build Onchain product marketing strategy.
• Act as the voice of the customer to inform product messaging and marketing content.
• Lead successful product launches and ongoing marketing campaigns.
• Collaborate cross-functionally with product, sales, design, and communications teams.
• Measure and report on the performance of product marketing initiatives.
• Envision the future of crypto and strategize on bringing businesses and developers into the cryptoeconomy.

Requirements

• Minimum of 3-5 years of product marketing experience.
• Strong storytelling skills in written, verbal, and visual formats.
• Proven track record of creating customer segment-oriented campaigns.
• Advanced quantitative and deductive skills for data-driven decision making.
• Outstanding project management skills.
• Ability to quickly understand technical topics.
• Strong relationship-building skills with sales teams.
• Self-starter with a hands-on approach to getting things done.
• Demonstrated ability to collaborate effectively across multiple teams.

Nice-to-haves

• Experience working on crypto products and strong knowledge of crypto.
• Experience working on developer products or blockchains.

Benefits

• Target annual salary range of $127,075—$149,500 USD.
• Target bonus and benefits including medical, dental, vision, and 401(k).