Product Marketing Manager , Outbound Communications

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Outbound Communications is seeking a Product Marketing Manager to experiment and optimize the content and creative strategy for Amazon's Email, Push, SMS, and emerging communication channels. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals. Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon's products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will support traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.

Responsibilities

• Support the global marketing strategy for innovative automated programs including compelling and new content across email, push, sms, and new channels.
• Support email channel lead to build and optimize campaigns across email.
• Define experiments and optimize to drive meaningful insights and recommendations.
• Define and own goals, including unlocking new business strategies and channels.
• Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
• Track, measure, and report on campaign results, contributing to business reviews regularly.
• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels.

Benefits

• Full range of medical benefits
• Financial benefits
• Equity options
• Sign-on payments
• Other forms of compensation