Product Marketing Manager, Partnerships

- Mid Level

East Los Angeles, CA

About the position

In this role, you’ll focus on owning and delivering our partner narrative. With over 200 partners, we’re continuing on a track to be the de-factor partner for workflow orchestration and automation. You’ll work closely with partnerships (obviously), commercial, and product teams to develop a clear joint value proposition and offering that supports our business objectives. Your work will complement our broader positioning and messaging efforts through your product marketing colleagues. As a team, product marketing’s core objective is building and equipping the team with a consistent, differentiated message. Everything we do is in pursuit of that goal. This is an outstanding opportunity to join a growing team and make an immediate impact. The best candidates are comfortable wearing multiple hats, storytelling, and moving at an extremely fast pace. You will be joining as the leading advocate and champion for our partner narrative.

Responsibilities

• Market research. Develop a deep understanding of our partner ecosystem and where opportunities for development lie.
• Joint value propositions. Work with our partner development managers to build a clear, differentiated joint value proposition with our partners.
• Enable partners. Work with and supporting our partner enablement team to ensure our partners are current on our offering, joint value, and where we fit within the broader market landscape. This involves traditional enablement support such as reviewing materials, advising on new materials needed, and creating assets as needed.
• Enable the team. Work with partner development managers to equip and enable the team on our partner value propositions and storytelling.
• Content and collateral. Develop content (slide decks, marchitecture diagrams, technical overviews) to support our partner program and identify co-marketing opportunities with the partner marketing manager; for example flyers, webinars, videos, decks, etc.
• Product launches. Support our platform product marketer by bringing the partner voice into our product launch process.
• Ecosystem development. Collaborate cross-functionally to scale Tines’ partner ecosystem by commercializing technical integrations, supporting partner enablement, and co-marketing.

Requirements

• 7+ years experience in roles that can span marketing, product marketing, product management, or partnerships, including recent experience as Product Marketing Manager.
• Experience working in a B2B hypergrowth software company with a highly technical product.
• Excited about talking technical and translating that into non-technical.
• Outstanding written and verbal communication skills.
• Experience bringing partnerships to market (identifying use cases, designing offerings, implementing programs).
• Proven ability to foster strong cross-functional relationships.
• Thrive in a fast-paced, high energy environment.