Weave - Lehi, UT
posted 2 days ago
About the position
At Weave, we are on a mission to elevate the patient experience through a unified platform that improves business operations, allowing healthcare professionals to focus on patient care and achieve their dreams. Our Product Marketing team sits at the critical intersection of sales, marketing, product, and customer support, playing a vital role in driving the success of our products and the overall business. We're looking for a Product Marketing Manager to take full ownership of go-to-market strategies, sales enablement, and product positioning for Weave's Payments product line. In this role, you'll be at the forefront of transforming how healthcare providers interact with payments-making their workflows easier, improving patient payment experiences, and driving profitability for practices. You will shape the evolution of Weave's payments solution to dominate healthcare payments, helping us deliver unparalleled customer experiences. This role offers the unique opportunity to directly impact Weave's growth by increasing win rates with new customers, boosting product adoption among existing users, and influencing the product roadmap in meaningful ways. You won't just support the product-you'll drive its success and play a key role in the company's outcomes. We're seeking a proactive, self-starting leader who thrives in dynamic environments, builds strong cross-functional relationships, and tackles challenges head-on. You'll bring a strategic mindset to problem-solving, identifying opportunities, implementing innovative solutions, and driving product adoption. As Weave continues to grow, we need someone who's excited about the future, ready to innovate, and passionate about making a lasting impact.
Responsibilities
- Act as a 'mini-CMO' for the product, managing the product P&L, including setting and aligning market and financial goals across the organization to achieve success.
- Collaborate with cross-functional partners to develop product strategy, including roadmap planning, product requirements, and early access initiatives.
- Conduct customer research to become the expert on customer needs, using insights to inform the product roadmap, refine sales strategies, and shape product positioning and messaging.
- Research and monitor the competitive landscape to identify strengths, weaknesses, opportunities, and threats, ensuring the success of your product.
- Set the go-to-market (GTM) strategy for both initial product launches and ongoing feature updates, including defining target segments, personas, messaging, key product benefits, and campaign timelines.
- Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement.
- Develop, test, and optimize campaign assets, including emails, in-app communications, website content, one-pagers, press releases, infographics, and video scripts.
- Lead Sales Enablement by creating tools, resources, and materials, and by conducting training sessions for the Sales and Operations teams to drive alignment and effectiveness.
- Assess and report on the effectiveness of product launch strategies and ongoing marketing efforts to refine future approaches.
Requirements
- 3+ years of experience in product marketing, product management, brand marketing, or related B2B marketing roles
- Demonstrated experience in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging
- Experience with B2B Marketing in financial services, payments, fintech or banking sectors
- Proven experience in owning and measuring key SaaS metrics such as conversion rates, upgrades, and churn for a subscription-based product
- Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions
- A track record of building emotional connections with products and services that genuinely improve customers' lives
- Excellent writing skills, with the ability to craft both internal strategy documents and customer-facing content, such as short-form website copy
- Self-starter who takes initiative but thrives in a collaborative environment
- Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials
- Strong communication skills, capable of simplifying complex ideas and timelines for diverse stakeholders to gain alignment and consensus
- Proven ability to work cross-functionally, mobilizing teams to deliver continuous value to customers
- Experience in market analysis, competitive intelligence, and customer research to inform product and marketing strategies
- Broad knowledge of marketing tactics and channels, with the ability to build and execute integrated marketing campaigns
- A balance of creative, outside-the-box thinking with strong analytical and quantitative abilities.
Nice-to-haves
- Deep understanding of the challenges and opportunities within the emerging payments space
- A Bachelor's degree or equivalent work experience, with a proven track record of high performance in current or previous roles
- Experience thriving in fast-paced, high-growth environments, demonstrating the ability to adapt and excel under pressure
- A proactive mindset, with the ability to take initiative and confidently drive toward solutions even in uncertain situations
- A 'fail fast, learn faster' attitude, embracing experimentation, learning from mistakes, and iterating quickly to achieve success
- Hands-on experience in developing and executing successful product launch campaigns that resonate with target audiences
- Exceptional verbal and written communication skills, capable of engaging and delighting diverse audiences through compelling storytelling
- A data-driven problem solver who challenges assumptions, supports decisions with insights, and articulates recommendations with clarity
- Strong leadership skills with the ability to guide and collaborate effectively across departments, fostering teamwork and shared goals.
