Product Marketing Manager, Platforms - Latin America

Apple - Coral Gables, FL

Full-time - Mid Level

Coral Gables, FL

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager for Platforms in Latin America at Apple will represent the customer throughout the product journey, from concept through development and launch. This role involves developing insights to infuse innovative features into the product-development process and crafting marketing strategies for Apple’s product lines. The manager will act as a spokesperson for their products in the market, collaborating with various teams to ensure maximum impact and engagement with customers.

Responsibilities

• Position Apple Intelligence, Siri, and other Apple AI/ML technologies in the competitive landscape.
• Craft compelling messaging to encourage developer and customer adoption.
• Launch and drive momentum for new technologies and operating systems including iOS, iPadOS, macOS, watchOS, and visionOS.
• Serve as an ambassador for Apple tools and technologies through press briefings and partner visits.
• Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities.
• Drive and execute a growth strategy to delight users and drive engagement with Apple Intelligence features.

Requirements

• 7+ years experience leading multiple product development cycles from concept to launch.
• Bachelor's degree or equivalent industry experience.
• Proficiency in English and Spanish.
• Ability to travel up to 25% domestically and internationally.

Nice-to-haves

• Strong understanding of the intelligent voice assistant and AI/ML technology domains.
• Strong ability to lead through influence, debate, and storytelling.
• Experience synthesizing technologies into product communication for a broad audience.
• Press and media experience as a product spokesperson on a national or global level.
• Proficiency in Portuguese.

Benefits

• Equal opportunity employer committed to inclusion and diversity.