Product Marketing Manager, Platforms - Latin America

Apple - Coral Gables, FL

Full-time

Coral Gables, FL

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager at Apple plays a crucial role in representing the customer throughout the product journey, from concept through development and launch. This position involves developing insights to infuse innovative features into the product-development process and crafting groundbreaking ideas into tangible products. The role combines product management and marketing responsibilities, collaborating with various teams to maximize impact across the organization. The manager will own the product-centric marketing strategy and act as the spokesperson for their product in the market, championing products and keeping them at the heart of customer conversations.

Responsibilities

• Position Apple Intelligence, Siri, and other Apple AI/ML technologies in the competitive landscape and craft compelling messaging to encourage developer and customer adoption.
• Launch and drive momentum for new technologies and operating systems including iOS, iPadOS, macOS, watchOS, and visionOS, in conjunction with marketing communications and corporate communications teams.
• Serve as an ambassador for Apple tools and technologies through press briefings and partner visits.
• Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities.
• Drive and execute a growth strategy to delight users and drive engagement with Apple Intelligence features.

Requirements

• 7+ years experience having led multiple product development cycles from concept to launch.
• Bachelor's degree or equivalent industry experience.
• Proficiency in English and Spanish.
• Ability to travel up to 25% domestic and internationally.

Nice-to-haves

• Strong understanding of the intelligent voice assistant and AI/ML technology domains.
• Strong ability to lead through influence, debate, and storytelling.
• Ability to simplify, communicate effectively, and align stakeholders against a complex, dynamic market context.
• Experience and ability to synthesize technologies into product communication for a broad audience including customers, media, analysts, and leading industry specialists.
• Press and media experience with success as a product spokesperson on a national or global level.
• Leverages knowledge of business drivers, strategies, and tactics to guide action.
• Builds partnerships and works collaboratively with others to meet shared objectives.
• Best-in-class oral and written communication skills.
• A self-starter who is dedicated and demonstrates creative and critical thinking abilities.
• Strong attention to detail.
• Proficiency in Portuguese.