Product Marketing Manager (PMM)

Ontarget Communications - New York, NY

Full-time - Senior

Remote - New York, NY

About the position

We are seeking a dynamic and results-oriented Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that promote our products and enhance their market presence. You will collaborate closely with cross-functional teams, including product management, sales, and e-commerce, to ensure that our products meet customer needs and achieve business objectives.

Responsibilities

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
• Develop and implement effective product marketing strategies that align with overall business goals.
• Collaborate with product management to guide product development processes from conception to launch.
• Create compelling product positioning and messaging that resonates with target audiences.
• Manage marketing projects using Agile methodologies to ensure timely delivery of initiatives.
• Present marketing plans and performance metrics to stakeholders, providing insights for continuous improvement.
• Work closely with the e-commerce team to optimize online product listings and enhance customer experience.
• Analyze market data to measure the effectiveness of marketing campaigns and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in product marketing or related roles with a strong understanding of market dynamics.
• Proficiency in market research techniques and data analysis.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and presentation skills, capable of engaging diverse audiences.

Nice-to-haves

• Familiarity with e-commerce platforms and digital marketing strategies is a plus.
• Ability to work collaboratively in a fast-paced environment while demonstrating initiative and creativity.

Benefits

• Employee discount