Product Marketing Manager, Privacy and Compliance

$180,000 - $252,000/Yr

Whatsapp - San Francisco, CA

Full-time - Senior

San Francisco, CA

5,001-10,000 employees

About the position

WhatsApp is a fast, simple, and reliable way to communicate with anyone globally, boasting over 2.5 billion users across 180 countries. As a Product Marketing Manager for Privacy and Compliance, you will play a pivotal role in managing the consumer-facing aspects of sensitive privacy and regulatory compliance launches. Your responsibilities will include identifying insights, influencing the product roadmap, advocating for transparency and user controls, developing messaging and positioning, and establishing metrics for success. You will collaborate closely with various teams, including Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships, to ensure that go-to-market (GTM) efforts are aligned from inception to launch and beyond. The ideal candidate for this role is an accomplished product marketer with a strong background in technologies and regulatory topics that require a nuanced understanding. You should be data and results-driven, possess sharp strategic instincts, and have a keen focus on quality. If you excel at leading complex projects in fast-paced environments and are passionate about user privacy, security, and innovation, we would love to connect with you. Your role will involve developing and executing go-to-market strategies for WhatsApp's privacy and compliance roadmap, including setting goals, metrics for success, asset development, and launch planning with cross-functional partners while minimizing risk. You will also influence product strategies, positioning, and narratives through data and insights, establishing strong partnerships across various teams.

Responsibilities

• Develop and execute go-to-market strategies for WhatsApp's privacy and compliance roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
• Establish strong partnerships with cross-functional teams across Marketing as well as Communications, Marketing Insights, Product Management and more.
• Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
• Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
• Identify product needs and emerging trends in the privacy, security, and encryption space.
• Demonstrate a learning mindset and willingness to take the initiative and make things happen.

Requirements

• 8+ years of experience in product marketing and/or marketing, product management, or business strategy.
• BA/BS degree.
• Experience working with Product Management, Marketing and Communications teams at all levels of management.
• Solid analytical and problem solving skills.
• Experience marketing new and emerging technologies.
• Experience developing go-to-market strategies based on audience driven insights.
• Experience driving presentations with executives and cross functional teams.
• Project and program management experience.

Nice-to-haves

• 10+ years of experience in product marketing and/or marketing, product management, or business strategy.
• Interest in WhatsApp's mission and user privacy.
• Direct experience as a product marketer on a technical product that impacts policy, privacy, or security.
• Experience working on complicated issues such as data sharing, regulatory compliance (e.g. GDPR, DMA), or internet safety.

Benefits

• Competitive salary ranging from $180,000 to $252,000 per year plus bonus and equity.
• Comprehensive health insurance coverage.
• 401(k) retirement savings plan with company matching.
• Paid time off and holidays.
• Opportunities for professional development and career growth.