Product Marketing Manager (Pro Audio)

$112,000 - $112,000/Yr

Yamaha Corporation of America - Buena Park, CA

Full-time - Mid Level

Buena Park, CA

501-1,000 employees

Wholesale Trade Agents and Brokers

About the position

Yamaha & NEXO employees are passionate about music and sound! As one of the world's largest pro audio manufacturers, we are known for our quality, stellar customer service, and innovation. The Product Marketing Manager role is pivotal in owning the upstream portion of a product's journey to market. This involves leading the positioning of the product and developing a go-to-market strategy to ensure the product is set up for success. The role also encompasses the ongoing management of products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market. The Product Marketing Manager ensures that the Product Marketing strategy aligns with the overall Yamaha Corporation of America (YCA) product category marketing strategy. This position is responsible for driving sales growth through effective channel strategy, product positioning, pricing, and distribution. It is crucial for the Marketing, Sales, and Customer Service teams, along with other relevant internal stakeholders, to understand the category's product functions and features to support overall product education objectives and successful product lifecycle management. In this role, the manager will develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products. They will drive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and Yamaha Commercial Japan (YCJ) to ensure the product is ready for market. Additionally, the manager will ensure accurate review and assessment of the YCA product category supply chain, identifying target customers, their needs, and how products will meet those needs, acting as a conduit for the voice of the customer to the product team and company.

Responsibilities

• Ensures Product Marketing strategy maps to the overall YCA product category marketing strategy.
• Ensures sales growth through effective channel strategy and product positioning, pricing, and distribution.
• Ensures that Marketing, Sales, and Customer Service teams understand the category's product functions and features.
• Develops Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products.
• Drives alignment between internal stakeholders and YCJ to ensure product readiness for market.
• Ensures accurate review and assessment of YCA product category supply chain.
• Identifies target customers, their needs, and how products will meet those needs.
• Owns competitive intelligence for the assigned product segment by administering the competitive intelligence tool and maintaining SWOT analyses.
• Develops product position including market segmentation and product differentiation for targeted messaging.
• Analyzes pricing impact and performs future pricing actions within the portfolio.
• Develops an effective Go-To-Market strategy for new product launches and collaborates with cross-functional partners to plan for in-market execution.

Requirements

• Demonstrates success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management.
• Experience developing go-to-market strategies and plans for new product launches with top consumer brands.
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
• Budget management.

Nice-to-haves

• Demonstrates success influencing and leveraging research & development within a consumer products organization.
• Demonstrates success translating product specifications into end-user features and benefits.
• Experience presenting product information to a broad audience, including senior leaders.
• Experience collaborating across multiple geographies and cultures.

Benefits

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions.
• Performance based bonus program.
• Robust employee wellness programs including free music lessons.
• Generous Wellness reimbursement program.
• Tobacco cessation reward program.
• Private concerts from award winning artists.
• Discounted hotel, travel, entertainment, and other attractions.
• Employee product purchase program.
• Flexible work options (including hybrid and 9/80 schedule).
• Casual dress.
• Vacation, sick-time and personal floating holidays.
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events.