Meta - Seattle, WA

posted 4 months ago

Full-time
Seattle, WA
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About the position

In the role of Product Marketing Manager for Product Compliance & Privacy at Meta, you will play a pivotal role in shaping the roadmaps and executing launch plans for internal products, tools, and processes that are essential for Meta's innovation in the face of increasing regulatory scrutiny. This position requires a deep understanding of the internal governance, risk, and compliance systems that underpin our platform, as well as the ability to engage with a diverse array of internal stakeholders, including operations, policy, legal, research, design, communications, and internal customers. Your ability to build consensus and drive alignment across these groups will be crucial to the success of our compliance initiatives. You will be tasked with creatively simplifying and amplifying compliance efforts through innovative channels and formats. This will involve diving deep into technical features to educate internal parties and leveraging your quantitative reasoning skills to structure qualitative feedback into a cohesive strategy. As a motivated learner, you will explore areas such as accountability and privacy-focused design, ensuring that our product strategies are aligned with compliance requirements. Your responsibilities will include collaborating with various teams to ensure that the needs of internal customers are represented, influencing product leadership to foster collaboration on roadmaps and marketing plans, and shaping narratives for cross-company compliance work. You will also work closely with research and analytics teams to develop audience insights, identify product opportunities, and inform marketing strategies. Additionally, you will define metrics to assess the performance of marketing initiatives and communicate results to stakeholders, all while being flexible enough to switch between strategic and tactical responsibilities.

Responsibilities

  • Work closely with multiple internal stakeholders to ensure internal customers of the Product Compliance & Privacy org are represented and heard
  • Influence and build relationships with product leadership to drive close collaboration on roadmaps and marketing plans
  • Shape internal and external framing/narratives for cross-company compliance work
  • Collaborate closely with research and analytics teams to develop audience insights for the business, identify gaps and product opportunities, craft customer positioning and messaging, and inform product roadmap and marketing strategy
  • Develop and execute go-to-market plans to launch new products, collaborating closely with product, partnerships, comms, creative functions and other cross-functional teams to determine effective launch and activation strategies
  • Define metrics and report on the performance and impact of our marketing initiatives, communicating strategy, results and learnings to key stakeholders
  • Build cross-company frameworks for shaping compliance requirements (i.e. taxonomies and definitions)
  • Be willing and able to flex between strategic and tactical/execution responsibilities
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.

Requirements

  • BA/BS degree
  • 10+ years experience with 3+ years experience working in a communications, product marketing, product strategy or equivalent function
  • Quantitative analytical experience and communication skills
  • Experience leveraging consumer insights and data to drive product marketing strategy
  • Experience partnering and influencing product management, compliance operations, technical functions and executives
  • Experience managing large, complex programs within a cross-functional environment, spanning multiple groups within a complex organization
  • Proven track record of thriving in a dynamic and fast-paced environment, with a high ownership mindset to deliver measurable impact.

Nice-to-haves

  • Experience working in large technical companies
  • Experience managing products and policies that involve privacy and data use, security and integrity
  • Experience in building and supporting product solutions for highly regulated industries (i.e finance, healthcare, etc.)
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