Product Marketing Manager, Programmatic - Ads Marketing

$170,000 - $360,000/Yr

Netflix - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

10,001+ employees

Broadcasting and Content Providers

About the position

The Product Marketing Manager for Programmatic Ads at Netflix plays a crucial role in the Ads Product Marketing team, focusing on bringing ad products to the B2B advertising marketplace. This position involves collaborating with various stakeholders to define market requirements, develop go-to-market strategies, and enhance existing ad product offerings. The role emphasizes the importance of storytelling, strategic vision, and project management to effectively position Netflix's unique advantages in the advertising space.

Responsibilities

• Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on programmatic capabilities.
• Enhance existing offerings in partnership with cross-functional stakeholders including ad product, marketplace operations, research, sales, UX, and measurement.
• Establish a feedback loop with product and sales teams to influence product development based on customer and market inputs.
• Identify and execute marketing needs to support ad products in the market, including materials, demos, and assets.
• Collaborate with Global Ads Marketing teams to incorporate programmatic messaging across narratives and marketing events.
• Work with Research teams to include audience and industry insights for new ad solution offerings and their market positioning.
• Support Measurement products to enable advertisers to track and evaluate success.

Requirements

• 5-7+ years experience in product marketing within the digital advertising and/or B2B Advertising space.
• Experience in programmatic and the ad tech ecosystem.
• Strong experience in partnering cross-functionally on product strategy, positioning, and GTM launches.
• Excellent communication and storytelling skills, with comfort in understanding research data.
• Ability to collaborate in a team-oriented environment that values inclusiveness.
• Strong project management, planning, and organizational skills, with the ability to handle multiple projects under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps.
• Demonstrated ability to create detailed and actionable Product Briefs.
• Strong attention to detail and ability to apply the 80/20 rule to problem-solving.

Benefits

• Stock options
• Paid holidays
• Health insurance
• Flexible spending account
• Paid time off
• 401(k) matching