Product Marketing Manager, Promotions, Amazon Go

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

1-10 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Promotions at Amazon Go is responsible for owning high-priority promotions and value marketing initiatives. This role requires a customer-obsessed marketer who can deliver innovative ideas and successfully manage marketing campaigns from concept to execution. The successful candidate will leverage data to identify opportunities, establish strategies, and implement cross-channel marketing tactics to maximize customer reach and impact.

Responsibilities

• Work cross-functionally with creative studio, category, in-stock, operations, merchandising, and in-store experience counterparts to deliver monthly rotational promotions program to drive sales and meet overarching revenue goals.
• Develop and execute on strategies to increase impact of promotions, including proposing new tests and optimizations to promotions marketing tactics and channels.
• Partner with pricing and category teams to identify and market priority value/pricing messages.
• Monitor performance metrics for programs and use key insights to execute optimizations.
• Manage end-to-end promotions management.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience managing and measuring marketing performance in various channels.
• Ability to manage stakeholders and present to various levels of an organization.

Nice-to-haves

• Experience with retail or CPG product marketing.

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package