Product Marketing Manager, Public Sector - SLED

$117,000 - $117,000/Yr

Okta

Full-time - Mid Level

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About the position

The Product Marketing Manager for the Public Sector at Okta is responsible for developing and executing the go-to-market strategy specifically targeting State and Local Government, Higher Education, and K-12 sectors. This role involves creating compelling messaging and marketing assets, leading product launches, and collaborating with various teams to drive pipeline growth in partnership with Demand Generation and Sales. The position requires strong storytelling and presentation skills to effectively communicate Okta's solutions to decision-makers in the public sector.

Responsibilities

• Build and expand the go-to-market strategy for State and Local Government, Higher Education, and K-12 sectors
• Create compelling messaging and assets to articulate how Okta solutions uniquely address Public Sector challenges
• Drive messaging and positioning for campaigns and regional marketing initiatives
• Lead vertical-specific product launches
• Partner with enablement to educate Public Sector sellers and partners
• Present at industry conferences, events, and webinars
• Develop an ongoing process for requirements and feedback from customers, and relay that intel back to product, security, integrations, and marketing teams.

Requirements

• 3+ years of B2B SaaS product marketing experience
• Solid understanding of Public Sector missions, regulations, programs, and challenges, particularly in State and Local Government, Higher Education, and K-12 sectors
• Proven track record of marketing to decision makers and influencers
• Ability to drive complex, cross-functional projects in a highly dynamic environment
• Strong storytelling and presentation skills across audiences and channels, including content creation, sales enablement, and thought leadership.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending account
• Paid leave including PTO and parental leave