Product Marketing Manager, Publishing and Rights Management

Meta - San Francisco, CA

Full-time

San Francisco, CA

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Product Marketing Manager for Publishing and Rights Management at Meta is responsible for driving investments in the publishing and rights management space. This role involves creating business and product strategies for content creators and rights holders, executing go-to-market plans, and coordinating cross-functional teams to enhance product experiences on platforms like Facebook and Instagram. The ideal candidate will possess a blend of business strategy, marketing, and analytical skills, with a strong passion for the creator and media ecosystem.

Responsibilities

• Partner with product and engineering to define the strategy and roadmap for upcoming investment in the publishing and rights management space
• Envision and execute go-to-market plans for content creators and rights holders, collaborating across engineering, product management, partnerships, deal team, operations, partner marketing and communications to test, announce, launch, & scale products
• Surface & synthesize qualitative & quantitative insights that shape product direction
• Establish, refine & scale our existing rights management products with content creators and rights holders

Requirements

• 8+ years of work experience in business strategy, product marketing, consulting or marketing
• BA/BS degree
• Experience working in media, bonus if that experience included working with rights holders or in the rights management space
• Experience launching and driving adoption for new products and services while owning and achieving KPIs
• Experience conveying ideas to end users and engineering teams alike

Nice-to-haves

• MBA preferred