Amazon - Seattle, WA
posted 3 months ago
As a Product Marketing Manager at Amazon, you will play a pivotal role in developing and executing comprehensive go-to-market strategies for both new and existing products. Your responsibilities will include conducting in-depth market research to gain a deep understanding of target customers, their pain points, and the competitive landscape. You will collaborate closely with the product management team to define product positioning, messaging, and value propositions that resonate with our customers. Additionally, you will create impactful content such as datasheets, presentations, web copy, and other marketing materials to support sales and enhance customer education. In this role, you will devise effective demand generation campaigns across various channels, including digital advertising, email marketing, and events, to drive qualified leads. You will work closely with sales teams to provide product training, sales enablement tools, and support to facilitate successful customer acquisition. Monitoring and analyzing key product marketing metrics, such as lead generation, conversion rates, and customer acquisition costs, will be essential to optimizing your strategies. Staying abreast of industry trends, competitor activities, and customer needs will help you identify new opportunities for product marketing initiatives. You will partner with customer success teams to gather customer feedback and insights, which will inform future product and marketing plans. Collaboration is key, as you will work cross-functionally with product management, engineering, and other teams to ensure seamless go-to-market execution. Ultimately, your contributions will align with the overall product and marketing strategy in support of the company's business objectives. At Amazon, we value work-life balance and offer flexibility in working hours, encouraging you to find your own balance between work and personal life. Our team is dedicated to supporting new members through mentorship and career growth opportunities, fostering an inclusive culture that celebrates diversity and knowledge sharing. We are committed to furthering our culture of inclusion and have various employee-led affinity groups and innovative benefit offerings to support this commitment.