Product Marketing Manager (Remote)

$87,000 - $149,200/Yr

Siemens - Peachtree Corners, GA

Full-time - Mid Level

Remote - Peachtree Corners, GA

Machinery Manufacturing

About the position

The Product Marketing Manager at Siemens is responsible for crafting and executing effective product marketing strategies that resonate with both B2C and B2B audiences. This role emphasizes customer understanding, market analysis, and the integration of marketing vision with product promotion strategies. The ideal candidate will leverage their creativity and analytical skills to drive successful marketing campaigns, ensuring alignment with brand guidelines and contemporary design trends.

Responsibilities

• Utilize customer insights and feedback to inform marketing strategies and product development decisions.
• Conduct thorough market research to identify trends, opportunities, and challenges in both B2C and B2B segments.
• Integrate market vision and promotion strategy by collaborating with product management, communications, and market launch experts.
• Develop and execute promotional initiatives to drive sales and market share.
• Provide creative direction for marketing materials, ensuring alignment with brand guidelines and contemporary design trends.
• Tailor marketing strategies for both B2C and B2B audiences, understanding the unique needs and preferences of each segment.
• Develop and execute comprehensive branding strategies that align with the company's vision.
• Lead the planning and execution of digital marketing campaigns to drive brand awareness, customer engagement, and lead generation.
• Establish key performance indicators (KPIs) and regularly evaluate the success of marketing initiatives.

Requirements

• Bachelor's degree in marketing, Business, or a related field.
• 5 plus years of experience in Marketing or related field.
• Proven experience in consumer goods marketing, with a focus on both B2C and B2B markets.
• Must be eligible to work in the US with no sponsorship now or in the future.

Nice-to-haves

• MBA is a plus.
• Agile planning for marketing releases is a plus.
• Strong understanding of branding principles, digital marketing trends, and customer behavior.
• Excellent project management and communication skills.
• Creative mindset with a keen eye for design.
• Ability to collaborate effectively with cross-functional teams.
• Analytical mindset and proficiency in using data to drive decision-making.

Benefits

• Health and wellness benefits
• Competitive salary range of $87,000 - $149,200