Product Marketing Manager, Retail & Consumer Goods Industry, AWS Industry Product Marketing

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for the Retail & Consumer Goods industry at Amazon Web Services (AWS) is responsible for defining and driving the marketing and positioning strategy for solutions and services that facilitate cloud transformation for organizations. This role involves creating compelling content, executing marketing programs, and collaborating with various teams to enhance customer engagement and service adoption. The ideal candidate will leverage their expertise in product marketing to shape the future of consumer experiences through technology.

Responsibilities

• Lead and execute the development of messaging, positioning, marketing content, and go-to-market strategies for AWS for Retail & Consumer Goods.
• Work effectively across AWS with groups such as engineering, digital marketing, integrated marketing, field marketing, partner marketing, sales, business development, public relations, analyst relations, and evangelists to shape the industry vision, prioritize solutions, and achieve our joint business goals.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop and support keynotes at AWS and industry conferences and trade-shows, positioning AWS as the leading cloud provider for the Retail & Consumer Goods industry.
• Work at both the strategic and tactical level to champion bold and creative ideas.
• Ability to travel both domestic and international to meet with customers and internal stakeholders (10-15% annually).

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Nice-to-haves

• Retail and consumer goods industry subject-matter expertise.

Benefits

• Flexible schedule
• Work-life balance
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture