Product Marketing Manager - ROC

Americaneagle.Com - Des Plaines, IL

Full-time - Mid Level

Des Plaines, IL

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Product Marketing Manager for ROC Commerce, a sister company of Americaneagle.com, you will play a pivotal role in shaping the marketing strategy for the ROC Commerce platform. This position requires a blend of leadership and hands-on execution, as you will serve as the voice of the buyer, ensuring that the internal marketing team is equipped to build brand awareness and generate leads effectively. Your primary responsibility will be to develop and execute a comprehensive product marketing strategy that encompasses all aspects of lead generation and brand awareness activities. You will collaborate closely with sales, product, marketing, and customer success teams to drive business growth, enhance customer outcomes, and meet financial objectives. In this role, you will be tasked with creating effective positioning, messaging, and differentiation for the ROC Commerce platform. This includes developing impactful marketing and sales content, conducting market intelligence, and enabling internal teams with insights that drive their efforts. The ideal candidate will have extensive experience in product marketing, particularly within the B2B sector, and a proven track record of successfully launching products that resonate with business customers and partners. Your ability to analyze market opportunities, understand buyer personas, and translate product features into compelling go-to-market strategies will be crucial to your success. You will also be responsible for mentoring and coaching marketing, sales, and partner teams, ensuring that they are well-equipped to support ROC Commerce's growth initiatives. This position offers a unique opportunity to make a significant impact on the company's success in the competitive eCommerce landscape.

Responsibilities

• Define positioning, go-to-market messaging and launch plans for the ROC Commerce platform that drives product awareness, adoption, and revenue growth.
• Develop differentiation that displays ROC Commerce leadership position versus other ecommerce platforms; develop plans for distributing these thought leadership assets internally and externally.
• Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis and translate those useful tools.
• Collaborate with product teams to understand product features, benefits, and competitive advantages, translating them into effective go-to-market strategies.
• Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, whitepapers, product differentiation, social media and more.
• Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
• Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for ROC Commerce.
• Develop and execute marketing campaigns jointly with ROC Commerce partners.
• Mentor and provide coaching to Marketing, Sales and Partner teams who support ROC Commerce.

Requirements

• Minimum of 5 years of experience in product marketing, or related field.
• Bachelor's degree in marketing, product marketing, business administration or related field preferred.
• Relevant experience in product marketing role for B2B ecommerce tech, leading B2B ERP systems, or other technology sold into B2B Distribution market.
• Ability to speak about the B2B distribution market including understanding of distribution channels from Manufacturing to Wholesalers, Distributors on down to retailers.
• Understanding of ecommerce challenges for B2B companies and related ecommerce technologies and capabilities required to support customers.
• Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
• Experience developing positioning, messaging, and differentiation from the buyers perspective.
• Strong execution skills, including the ability to own projects from start to finish, combined with strong problem-solving and creative concept skills, enabling you to work independently as well as within a team environment.
• The ability to influence others and be a strong, consistent, and clear voice at the table.
• A demonstrated history of partnering with sales to drive pipelines and increase win rates.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel) required. Photoshop and Illustrator skills are a plus.
• Driven individual who is able to work in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.

Benefits

• Generous compensation package
• Opportunities for skill development
• Energetic work environment
• Focus on work-life balance