Product Marketing Manager- Roundel

$69,000 - $124,200/Yr

Target - Minneapolis, MN

Full-time - Mid Level

Remote - Minneapolis, MN

General Merchandise Retailers

About the position

As a Product Marketing Manager at Roundel, you will play a pivotal role in shaping the marketing strategies for Target's media business. Your primary responsibility will be to develop compelling positioning and messaging that clearly articulates the value proposition of our product suite. This includes creating mass messaging, pitch decks, and one-pagers that resonate with our target audience. To succeed in this role, you will need to leverage a strong understanding of retail media advertising solutions, ensuring that your strategies align with business goals and insights. You will work closely with a diverse group of stakeholders across Roundel and the broader Target organization to implement these strategies across various channels. This requires excellent stakeholder management capabilities, as well as a good understanding of marketing, media products, and the digital industry. Your ability to translate complex business objectives into actionable and measurable product marketing strategies will be crucial. In addition to your strategic responsibilities, you will be expected to demonstrate strong business acumen, excellent written and verbal communication skills, and a keen attention to detail. You will need to be organized and structured in your communication, engaging partners across the organization at the right times to collaboratively solve problems. Your curiosity and drive to understand client needs will help you analyze, interpret, and synthesize data into compelling narratives that support your marketing strategies. This role is dynamic and fast-paced, requiring you to think quickly and resolve issues as they arise. You will also need proven project management skills, with experience leading cross-functional initiatives. Flexibility to travel is a requirement, as you may need to visit headquarters up to four times a year. The position may offer a remote or hybrid work arrangement, allowing you to work from home or a Target location based on business needs.

Responsibilities

• Develop positioning and messaging for the product suite including mass messaging, pitch decks, and one-pagers.
• Leverage understanding of retail media advertising solutions to create actionable marketing strategies.
• Translate business goals and insights into measurable product marketing strategies.
• Collaborate with diverse stakeholders across Roundel and Target to implement marketing strategies across various channels.
• Manage stakeholder relationships effectively to ensure alignment and engagement throughout the marketing process.
• Analyze and synthesize data to create compelling narratives that support marketing strategies.
• Demonstrate strong project management skills by leading cross-functional initiatives.

Requirements

• Four-year degree or equivalent experience.
• 3+ years of product marketing experience.
• Understanding of retail media/advertising solutions.
• Proven track record of driving successful marketing strategies.
• Ability to analyze, interpret, and synthesize data into a compelling story.
• Strong media acumen and ability to write a compelling strategy brief.
• Proven project management skills with experience leading cross-functional initiatives.

Nice-to-haves

• Curiosity and drive to deeply understand client needs.
• Organized and structured communicator.
• Ability to engage partners across the organization to collaboratively solve problems.
• Comfortable navigating ambiguity and demonstrating a bias for action.

Benefits

• Comprehensive health benefits including medical, vision, dental, and life insurance.
• 401(k) retirement plan.
• Employee discount program.
• Short-term and long-term disability insurance.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.