Sigma Computing - San Francisco, CA
posted 3 months ago
Sigma is seeking a Senior Product Marketing Manager who will be responsible for planning, executing, and delivering high-quality content tailored for key verticals such as finance, healthcare, and retail. This role is pivotal in supporting the relationship with Snowflake and will involve close collaboration with the business development team to enhance and grow this partnership. The ideal candidate will be a creative storyteller, adept at producing their own work while also managing large cross-functional projects. This position requires working collaboratively with the partnership team, product management leaders, the marketing organization, and the broader go-to-market (GTM) team to effectively communicate Sigma's unique value proposition. The Senior Product Marketing Manager will take charge of creating highly leveraged assets for internal sales teams, including decks and briefs, as well as external content such as website pages, e-books, webinars, and whitepapers. They will be responsible for developing and managing a comprehensive library of solutions and vertical-specific content that can be utilized to drive business success across both primary and emerging markets. The successful candidate will be comfortable transforming ambiguity into structured strategies, capable of synthesizing diverse inputs from multiple departments to develop a cohesive marketing strategy while executing it systematically without excessive reliance on external support or third-party services. Key responsibilities include developing and executing content strategies that support sales and marketing initiatives for specific verticals, becoming the content expert on personas and challenges within Sigma's verticals, and designing a comprehensive product marketing content plan that aligns with Sigma's go-to-market strategy. The role also involves producing engaging written and video content, crafting tailored sales decks, developing use-cases and examples, and empowering partner sales teams with the necessary knowledge and tools to effectively sell Sigma's solutions. Additionally, the candidate will participate in core product marketing initiatives, ensuring alignment with Snowflake's product marketing efforts to maximize joint opportunities.