The Caler Group
posted 26 days ago
As Product Marketing Manager, you will own the outbound marketing of your product portfolio, focusing on maximizing product revenue growth. This role requires close collaboration with the Product Manager to ensure effective product positioning, highlighting key benefits, and developing brand language that resonates with the target audience. You will engage with eCommerce experts to establish and execute online marketing campaigns aimed at driving revenue growth through branding, lead generation, collateral development, and product characterization. A significant aspect of this role involves spending time in the market to understand customer pain points and effectively communicating innovative solutions that address these challenges for a broader market reach. In addition to your marketing responsibilities, you will work closely with the Marketing Communications and Sales teams to define and implement a comprehensive go-to-market strategy. This includes ensuring that all stakeholders understand the product positioning, key benefits, and target markets. As the external evangelist for your product offering, you will support sales growth by delivering presentations and demos to the direct sales channel and key customers, effectively showcasing the value of the product. Your role will also involve defining and managing the Marketing and Launch Plans, creating and managing digital marketing programs that drive demand for our products, and mining customer data to identify opportunities for improving product awareness, cross-selling opportunities, and lead generation campaigns. You will be responsible for developing and managing sales kits, which include digital demos, pricing plans, marketing materials, competitive analysis, and market analytics.