Amazon - Burien, WA
posted 3 months ago
As a Product Marketing Manager for security, identity, and compliance at Amazon Web Services (AWS), you will play a pivotal role in developing and executing marketing strategies that highlight how AWS services can assist customers in securing their digital transformation. This position requires a deep understanding of security technology, particularly in identity and access management (IAM), and the ability to translate complex technical concepts into clear, compelling messaging that resonates with various audiences. You will collaborate closely with product and sales teams to create engaging content that showcases use cases and value propositions, ultimately driving customer engagement and service adoption. Your responsibilities will include crafting audience-specific security messaging and marketing content, as well as developing go-to-market materials for key security initiatives. You will be responsible for creating detailed campaign project plans that outline campaign goals, messaging, calls to action, segmentation strategies, and success metrics. Additionally, you will work cross-functionally with teams across AWS, including digital marketing, sales, and business development, to ensure alignment and achieve business objectives. In this role, you will also have the opportunity to represent AWS at security conferences, helping customers understand how AWS is architected to be the most flexible and secure cloud computing environment available today. Your day-to-day activities will involve driving the understanding of security messaging for AWS identity use cases, developing strategic customer references, and continuously measuring and optimizing your marketing initiatives to ensure effectiveness and impact.