Product Marketing Manager, Security

$98,200 - $179,600/Yr

Amazon - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Product Marketing Manager for Security, Identity, and Compliance at AWS, you will play a pivotal role in shaping the messaging and positioning of AWS services that enhance security for our customers. This position is integral to the AWS Product Marketing team, which is dedicated to helping customers across various industries leverage the extensive portfolio of AWS cloud services to secure their digital transformations. Your primary focus will be on developing clear, differentiated messaging that communicates the value of AWS security solutions, particularly in areas such as DDoS mitigation and bot control. You will collaborate closely with product and sales teams to create compelling content that educates customers on use cases and value propositions, ultimately driving customer engagement and service adoption. In this role, you will be responsible for crafting audience-specific marketing content and go-to-market materials that resonate with our target customers. You will develop detailed campaign project plans, including creative briefs and digital strategies that outline campaign goals, messaging, calls to action, segmentation strategies, and success metrics. Your ability to define business metrics and measurement plans will be crucial in assessing the effectiveness of marketing initiatives. You will work cross-functionally with various teams within AWS, including product management, digital marketing, sales, and business development, to achieve overarching business goals. A typical day in this role will involve driving awareness of AWS security messaging and positioning, developing strategic customer references, and creating a range of content types such as eBooks, presentations, whitepapers, and webinars. You will also be responsible for executing innovative product marketing activities that effectively reach target audiences and continuously measuring and optimizing these initiatives. Your contributions will help solidify AWS's reputation as a leader in providing secure cloud computing environments, ensuring that customers understand the flexibility and security that AWS offers.

Responsibilities

• Develop audience-specific security messaging, marketing content, and go-to-market materials for security initiatives like DDoS mitigation and bot control
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
• Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
• Drive awareness of security messaging and positioning for AWS security use cases and solutions
• Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models
• Write compelling content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, and more)
• Develop and execute on breakthrough product marketing activities that reach target audiences effectively
• Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
• Continuously measure and optimize your product marketing initiatives

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Nice-to-haves

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• MBA and/or computer science, engineering, technology background

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Employee-led affinity groups fostering a culture of inclusion