Product Marketing Manager, Security

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Product Marketing Manager for security, identity, and compliance at AWS, you will develop messaging and positioning that highlights how AWS services assist customers in securing their digital transformation. This role involves creating compelling content and marketing strategies to drive customer engagement and service adoption, particularly focusing on identity and access management (IAM).

Responsibilities

• Develop audience-specific security messaging, marketing content, and go-to-market materials for security initiatives like customer identity and access management (IAM)
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
• Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
• Drive understanding of security messaging and positioning for AWS identity use cases and solutions
• Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud identity strategies and models
• Write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)
• Develop and execute on innovative product marketing activities that reach target audiences effectively
• Partner with other marketing teams (eg, campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
• Continuously measure and optimize your product marketing initiatives

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Demonstrated ability in launching and growing innovative technology products
• 3+ years demonstrated track record in crafting positioning and marketing content

Nice-to-haves

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• MBA and/or computer science, engineering, technology background
• Experience with identity and access management technologies

Benefits

• Comprehensive medical coverage
• Financial benefits including equity and sign-on payments
• Flexible working culture
• Mentorship and career growth opportunities
• Diversity and inclusion programs