Amazon - Federal Way, WA
posted 3 months ago
As a Product Marketing Manager for security, identity, and compliance at AWS, you will play a pivotal role in shaping the messaging and positioning of AWS services that enhance security for our customers. This position is designed for individuals who are passionate about technology and have a deep understanding of identity and access management (IAM). You will be responsible for developing audience-specific security messaging and marketing content that highlights how AWS services facilitate secure digital transformations. Your work will directly contribute to the success of AWS security initiatives, particularly in assisting customers with IAM for their applications. In this role, you will collaborate closely with product and sales teams to create compelling content that effectively communicates use cases and value propositions. You will also support various marketing campaigns aimed at driving customer engagement and service adoption. Your responsibilities will include developing detailed campaign project plans, creative briefs, and digital strategies that encompass campaign goals, messaging, calls to action, segmentation strategies, and success metrics. You will work across AWS with various groups, including digital marketing, sales, business development, and evangelists, to achieve business objectives. A typical day in this role will involve driving the understanding of security messaging and positioning for AWS identity use cases and solutions. You will develop strategic customer references, write engaging content such as eBooks, presentations, infographics, and customer success stories, and execute innovative product marketing activities that effectively reach target audiences. Additionally, you will partner with other marketing teams to drive and execute global marketing initiatives while continuously measuring and optimizing your product marketing efforts.