The Vanguard Group - Malvern, PA
posted about 2 months ago
As the Self-directed Growth Marketing Manager at Vanguard, you will play a pivotal role in shaping the marketing strategy for our Personal Investor prospecting efforts. This position is designed for a self-directed individual who is passionate about growth marketing and eager to contribute to the success of Vanguard's core retail offerings. You will be responsible for developing and executing marketing strategies that resonate with our target audience, ensuring that our messaging is clear, compelling, and aligned with client needs. Your role will involve orchestrating both paid and owned channel tactics to maximize outreach and engagement with potential clients. Additionally, you will create experiences that empower new clients to fully leverage their relationship with Vanguard, enhancing their overall experience and satisfaction. In this role, you will lead the product marketing strategy for your designated area, focusing on identifying target audiences, articulating the product value proposition, and conducting thorough client needs analyses. You will collaborate closely with various stakeholders, including senior leadership, to ensure that the marketing team's objectives are aligned with cross-functional priorities. This alignment is crucial for informing marketing budgets and ensuring that resources are allocated effectively to achieve our goals. Furthermore, you will mentor and coach your colleagues, fostering a culture of continuous learning and awareness of industry trends, competition, and best practices in product marketing. Your leadership will be instrumental in driving the team's success and ensuring that we remain at the forefront of the marketing landscape.