The Vanguard Group - Malvern, PA
posted 3 months ago
As the Self-directed Growth Marketing Manager at Vanguard, you will play a pivotal role in shaping the marketing strategy aimed at attracting the next generation of long-term investors. This position is integral to Vanguard's Personal Investor prospecting efforts, where you will be responsible for developing and executing marketing strategies that resonate with potential clients. Your primary focus will be on crafting compelling messaging for Vanguard's core retail offerings, orchestrating both paid and owned channel tactics, and creating engaging experiences that empower new clients to maximize their relationship with Vanguard. In this role, you will lead the product marketing strategy for your designated area, emphasizing target audience identification, product value propositions, and thorough client needs analysis. Collaboration will be key, as you will partner with various stakeholders, including senior leadership, to ensure that the marketing team's objectives align with cross-functional priorities. You will also be responsible for informing marketing budgets and mentoring colleagues to enhance their understanding of the product marketing landscape, including industry forces, competition, and emerging trends. Your leadership will help establish a competitive product marketing strategy, ensuring that all plans meet both tactical and strategic objectives while aligning with the overall business strategy. You will communicate effectively with stakeholders, team members, and management to ensure clarity on requirements and priorities. Regular monitoring of product marketing activities, progress, and results will be essential, as will submitting status reports to both internal and external stakeholders. You will identify necessary actions to realign strategies as needed and drive the development of a continuous feedback loop to gather insights from clients and key stakeholders. Additionally, you will lead the development of marketing tracking methodologies to establish success parameters based on relevant data and analytics. This data-driven approach will enable you to share regular updates on the status of product marketing strategy efforts. Ensuring compliance with risk management, audit, and legal requirements in marketing plans will also be a critical aspect of your role. To support program implementation, maintaining a robust level of technical marketing and business knowledge will be essential.
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