Product Marketing Manager, Seller Success Programs

$98,200 - $179,600/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Seller Success Programs at Amazon is responsible for developing and executing an outbound communication strategy aimed at driving the recruitment of new sellers and enhancing the adoption of seller-facing products and services. This role requires a marketer with a strong background in email marketing and analytics, who can create personalized journeys to accelerate seller growth throughout their lifecycle.

Responsibilities

• Create, own and execute an outbound communication strategy to drive new seller growth
• Manage stakeholder relationships (e.g. Sales, Product, Tech) to define business requirements, achieve goal alignment and drive adoption
• Partner with marketing resources to ensure we deliver engaging, best-in-class campaign content to Amazon sellers
• Leverage data and insights to optimize campaign performance and identify opportunities for improvement at the campaign and program level to drive ROI
• Conduct regular audits to ensure all automated emails follow best practices and are compliant with CAN-SPAM regulations, data privacy policies, Amazon legal policies

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Nice-to-haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Pardot certified

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package