Verkada - San Mateo, CA
posted 29 days ago
As the Product Marketing Manager for one of our product verticals at Verkada, you will play a pivotal role in shaping the go-to-market strategy for integrating new technologies and features into our broader marketing and sales efforts. This position is highly cross-functional, requiring collaboration with key stakeholders across the Product, Engineering, Sales, and Marketing organizations. You will be responsible for project managing the launch of new products, ensuring that all necessary collateral is developed to support these launches, and finding innovative ways for teams across Verkada to engage with both existing and prospective customers. Your role will involve developing product positioning and competitively differentiated messaging based on user research, market insights, and in-depth product knowledge. You will partner closely with the Product Management team to establish a comprehensive go-to-market strategy for each product vertical, which includes identifying targeted markets, determining pricing and packaging, and crafting effective marketing strategies for product rollouts. Additionally, you will lead the launch of new camera products, managing timelines and deliverables to maximize impact. Collaboration with the Brand, Creative, and Demand Generation teams will be essential to enhance our market presence and drive pipeline through key outbound assets such as videos, webinars, thought leadership pieces, and email nurture campaigns. You will also work alongside the Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that improve win rates. As a product subject matter expert and cross-functional leader, you will unite Marketing, Sales, Customer Success, and Product teams to drive business results effectively.