Meta - Menlo Park, CA
posted 3 months ago
Meta is seeking a Product Marketing Manager who is passionate about technology, innovation, and creating valuable experiences for advertisers. The successful candidate will demonstrate a positive influence on product roadmaps through research, testing, and insights, as well as building effective go-to-market strategies to bring innovative advertising experiences to market. Experience with digital ads product development and ads creative products is a plus. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders representing the advertiser perspective, and running alpha and beta testing processes. Outbound product marketing responsibilities include creating go-to-market strategy with advertiser value proposition messaging, marketplace positioning, and supporting external-facing enablement and proof points. The ideal candidate has a proven track record of influencing key stakeholders across organizations, strategic and analytical thinking, and decision-making under uncertainty. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing, and other partner teams across Meta.