Product Marketing Manager - SMB Growth - Los Angeles

$122,550 - $275,500/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The role is part of the SMB Growth team at TikTok, focusing on developing and executing growth strategies for new advertiser acquisition and revenue growth in the LATAM region. It involves collaboration with various cross-functional teams to launch marketing capabilities and drive scalable growth, utilizing data and customer research to identify opportunities and set KPIs for customer acquisition and retention.

Responsibilities

• Develop and execute growth strategies for SMB's new advertiser acquisition and revenue growth in LATAM.
• Collaborate with cross-functional teams, including product managers, data scientists, and sales teams in LATAM to launch new marketing capabilities and product strategies.
• Utilize data and customer research to identify problems and growth opportunities, and develop effective growth strategies.
• Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition.

Requirements

• 5 years of experience in growth marketing, product marketing, or related fields.
• Successful marketing strategy skills and experience in driving user growth and product marketing, preferably in advertising, technology, and SaaS industries.
• Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.
• Excellent cross-team communication skills, especially with product, operations, and sales teams.

Nice-to-haves

• Deep understanding of growth & optimization, best practices such as A/B testing, and incrementality.
• Fast learner with a strong sense of judgment and original thinking.
• Capable of thriving in ambiguity and adapting quickly to change.
• Interpersonal communication skills and experience building relationships at all levels of the organization.
• Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.