Product Marketing Manager, SMB

$121,500 - $152,000/Yr

Box Incorporated - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager for SMB at Box is responsible for developing positioning, messaging, and integrated go-to-market plans tailored to small and medium-sized businesses. This role focuses on understanding market dynamics, customer needs, and technology trends to drive growth in this key segment. The manager will collaborate with various teams to create content and enablement materials that effectively communicate the value of Box's offerings to SMB customers.

Responsibilities

• Become a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, technology trends, and more.
• Conduct market research, participate in customer briefings, partner with GTM teams, and analyze metrics to understand segment trends and insights.
• Build expertise on Box's product portfolio and align features and capabilities with the SMB space.
• Partner closely with technical PMMs to iterate on product messaging specific to SMB.
• Develop tailored content for external marketing channels and for sales and customer success team enablement to drive pipeline creation and acceleration.
• Act as a subject matter expert for SMB, partnering across marketing, sales, customer success, and product teams to drive business results.

Requirements

• 5+ years of experience with a focus on the small and medium-sized business market.
• Previous experience in product or content marketing, developing messaging and positioning for small and medium-sized businesses.
• SaaS B2B experience with a strong understanding of an enterprise sales cycle.
• Ability to execute quickly while juggling multiple deliverables.
• Strong business intuition and understanding of executive concerns.
• Competence and enthusiasm for messaging, positioning, and content development.
• Passion for a test and learn approach to decision-making.

Nice-to-haves

• Experience in a fast-paced startup environment.
• Familiarity with AI and enterprise content management solutions.

Benefits

• Competitive salary and equity options.
• Healthcare benefits including medical, dental, and vision insurance.
• Flexible work schedule with a minimum of 2 days in the office per week.
• Professional development opportunities and support for career growth.