Product Marketing Manager, SMB

$121,500 - $152,000/Yr

Box Incorporated

Full-time - Mid Level

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager for SMB at Box is responsible for developing and executing go-to-market strategies tailored to small and medium-sized businesses. This role focuses on understanding market dynamics, creating targeted messaging, and collaborating with various teams to drive growth in this key segment. The position requires a deep understanding of Box's product offerings and the ability to communicate their value effectively to SMB customers.

Responsibilities

• Become a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, technology trends, and more.
• Conduct market research, participate in customer briefings, partner with GTM teams, and analyze metrics to understand segment trends and insights.
• Build expertise on Box's product portfolio and align features and capabilities with the SMB space.
• Partner closely with technical PMMs to iterate on product messaging specific to SMB.
• Develop tailored content for external marketing channels and for sales and customer success team enablement to drive pipeline creation and acceleration.
• Act as a subject matter expert for SMB, collaborating across marketing, sales, customer success, and product teams to drive business results.

Requirements

• 5+ years of experience with a focus on the small and medium-sized business market.
• Previous experience in product or content marketing, developing messaging and positioning for small and medium-sized businesses.
• SaaS B2B experience; strong understanding of an enterprise sales cycle and what sellers need to be successful.
• Bias for action and ability to execute quickly, juggling multiple deliverables.
• Ability to unite cross-functional teams behind a common purpose and collaborate with a wide variety of stakeholders.
• Strong business intuition: understanding of what keeps executives up at night.
• Competence and enthusiasm for messaging, positioning, and content development.
• Passion for a test and learn approach to decision-making, including being comfortable iterating.
• A 'make it happen' mindset.

Benefits

• Hybrid work environment with a minimum of 2 days in the office per week.
• Diversity and inclusion initiatives and support for applicants with disabilities.