Product Marketing Manager, SMB

$121,500 - $152,000/Yr

Box Incorporated - Redwood City, CA

Full-time - Mid Level

Redwood City, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager for SMB at Box is responsible for developing positioning, messaging, and integrated go-to-market plans tailored to small and medium-sized businesses. This role focuses on understanding market dynamics, customer needs, and technology trends to drive growth in this key segment. The manager will collaborate with various teams to create content and enablement tools that effectively communicate the value of Box's offerings to SMB customers.

Responsibilities

• Become a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, technology trends, and more.
• Conduct market research, participate in customer briefings, partner with GTM teams, and analyze metrics to understand segment trends and insights.
• Build expertise on Box's product portfolio and align features and capabilities with the SMB space.
• Partner closely with technical PMMs to iterate on product messaging specific to SMB.
• Develop tailored content for external marketing channels and for sales and customer success team enablement to drive pipeline creation and acceleration.
• Act as a subject matter expert for SMB, partnering across marketing, sales, customer success, and product teams to drive business results.

Requirements

• 5+ years of experience with a focus on the small and medium-sized business market.
• Previous experience in product or content marketing, developing messaging and positioning for small and medium-sized businesses.
• SaaS B2B experience; strong understanding of an enterprise sales cycle and what sellers need to be successful.
• Bias for action and ability to execute quickly, juggling multiple deliverables.
• Ability to unite cross-functional teams behind a common purpose and collaborate with a wide variety of stakeholders.
• Strong business intuition: understanding of what keeps executives up at night.
• Competence and enthusiasm for messaging, positioning, and content development.
• Passion for a test and learn approach to decision-making, including being comfortable iterating.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities