Esri - Redlands, CA
posted 6 months ago
As a Product Marketing Manager at Esri, you will play a pivotal role in expanding the reach of the world's most powerful spatial analytics software into both new and existing markets. This position offers a unique opportunity to collaborate closely with product, industry, and sales managers to develop and execute impactful marketing strategies that not only drive sales but also enhance awareness of Esri's cutting-edge spatial analysis products. Your marketing expertise will be showcased in a company that is deeply committed to science, sustainability, community, education, research, and fostering positive change in the world. In this role, you will be responsible for developing comprehensive go-to-market strategies tailored for Esri's spatial analysis products. You will spearhead the communication strategy regarding changes in product functionality, lifecycle, and pricing, ensuring that both internal and external stakeholders are well-informed. This includes presenting at events and tradeshows to effectively convey the value of our products. Understanding user and buyer needs will be crucial as you create personas, positioning, and messaging that resonate with our target audiences. You will lead, coordinate, and execute product launches and releases, manage internal communications, and enable multi-channel marketing efforts. Collaborating with corporate and industry marketing teams, you will execute campaigns that drive awareness and adoption of Esri technology, particularly among GIS and data analytics audiences globally. Your creativity will shine as you create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources. Additionally, you will provide insights into competitive capabilities and develop key performance indicators to measure product performance in the market. Throughout the product lifecycle, you will work closely with product management, product engineering, and global business development teams to ensure alignment and success.