Esri - Redlands, CA

posted 6 months ago

Full-time - Mid Level
Redlands, CA
Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager at Esri, you will play a pivotal role in expanding the reach of the world's most powerful spatial analytics software into both new and existing markets. This position offers a unique opportunity to collaborate closely with product, industry, and sales managers to develop and execute impactful marketing strategies that not only drive sales but also enhance awareness of Esri's cutting-edge spatial analysis products. Your marketing expertise will be showcased in a company that is deeply committed to science, sustainability, community, education, research, and fostering positive change in the world. In this role, you will be responsible for developing comprehensive go-to-market strategies tailored for Esri's spatial analysis products. You will spearhead the communication strategy regarding changes in product functionality, lifecycle, and pricing, ensuring that both internal and external stakeholders are well-informed. This includes presenting at events and tradeshows to effectively convey the value of our products. Understanding user and buyer needs will be crucial as you create personas, positioning, and messaging that resonate with our target audiences. You will lead, coordinate, and execute product launches and releases, manage internal communications, and enable multi-channel marketing efforts. Collaborating with corporate and industry marketing teams, you will execute campaigns that drive awareness and adoption of Esri technology, particularly among GIS and data analytics audiences globally. Your creativity will shine as you create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources. Additionally, you will provide insights into competitive capabilities and develop key performance indicators to measure product performance in the market. Throughout the product lifecycle, you will work closely with product management, product engineering, and global business development teams to ensure alignment and success.

Responsibilities

  • Develop go-to-market strategies for Esri spatial analysis products
  • Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
  • Understand user and buyer needs to create personas, positioning, and messaging
  • Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
  • Work with corporate and industry marketing teams to execute on campaigns
  • Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
  • Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
  • Provide insight into competitive capabilities
  • Develop and monitor key performance indicators to measure product performance in market
  • Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills; ability to thrive in a cross-functional team environment
  • Experience with marketing technology and common marketing concepts
  • Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
  • Ability to exercise good judgment within defined procedures and practices to determine appropriate action
  • Self-starter, detail-oriented and task-oriented
  • Able to successfully manage multiple priorities with guidance from leadership
  • Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
  • Bachelor's in business, marketing, or related field

Nice-to-haves

  • Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
  • Prior experience marketing software
  • Master's in business, marketing, or related field

Benefits

  • Medical, dental, and vision insurance
  • Basic and supplemental life insurance for employees and their families
  • 401(k) and profit-sharing programs
  • Minimum accrual of 80 hours of vacation leave
  • Twelve paid holidays throughout the calendar year
  • Opportunities for personal and professional growth
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