Product Marketing Manager, State & Local Government

$140,000 - $169,000/Yr

C3 Iot - Redwood City, CA

Full-time - Mid Level

Redwood City, CA

Publishing Industries

About the position

The Product Marketing Manager for State & Local Government at C3.ai will be responsible for overseeing one or more of the company's products tailored for government clients. This role involves understanding customer needs, defining market opportunities, and executing go-to-market strategies to drive product success and revenue growth. The ideal candidate will engage with customers, collaborate across teams, and create compelling marketing content to differentiate C3.ai's offerings in the competitive landscape.

Responsibilities

• Develop a deep understanding of State & Local Government requirements and partner with Product Management to define market opportunity and influence roadmap priorities.
• Create and execute go-to-market plans for product launches and new releases.
• Develop and track key business metrics for your products, evaluating the state of your business.
• Develop compelling and easy to understand product content for Sales and Pre-sales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets.
• Develop compelling external product content including data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, etc.
• Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; meet and interact with customers through the sales cycle.
• Drive and enable new product revenues for one or more of C3 AI's products.
• Work with marketing to enable appropriate product positioning and product materials on the C3 AI website; and run appropriate campaigns to create product awareness.
• Work with customers and support them in achieving future success with C3 AI.
• Present with authority at industry conferences, panels, and customers and internal events.
• Develop a thorough understanding of the full suite of C3 AI SaaS Applications and represent the capabilities of these applications to customers.
• Actively support pre-sales activities (Trials, PoCs and PoTs) to ensure consistent use of existing SaaS applications across our global customer base.
• Effectively and proactively communicate with customers and build a trusted advisor relationship.

Requirements

• Bachelor of Science in Computer Science, Engineering, Statistics, or similar field and Master of Science or Business Administration degrees.
• 4+ years of experience directly supporting US government clients.
• 4+ years of experience delivering compelling product marketing results and product revenue growth.
• Excellent verbal and written communication, and presentation skills.
• Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams.
• Demonstrable domain expertise in digital content generation, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development, or digital marketing and targeting.
• Experience managing and developing new product marketing programs with clear data driven results.
• Experience managing product positioning, competitive analysis, and product pricing.
• Ability to develop product strategy and execute against strategic plans.
• Experience collaborating effectively with both sales and product management to achieve results.
• Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
• Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue.

Benefits

• Excellent benefits
• Competitive compensation package
• Generous equity plan