Product Marketing Manager, Supply Chain
C3 AI - Redwood City, CA
posted 3 days ago
About the position
C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. The Product Marketing organization is responsible for outbound and commercial aspects of C3 AI's products. Product Marketing interacts with C3 AI's existing and prospective customers to bring the voice of our customers to our product roadmap; help drive product strategy; develop product messaging and positioning; enable sales with a robust portfolio of content; develop messages to support our GTM; help craft product pricing; engage with analysts; and work with marketing to run effective customer engagement and awareness campaigns. Product Marketing is vital to growing C3 AI's business, influencing the product roadmap, supporting sales efforts with marketing collateral, and ultimately growing the Supply Chain Product Suite revenue. As a Supply Chain Product Marketing Manager, you will be responsible for how C3 AI's Supply Chain products and tools are positioned. You will live the customer journey, help us define future innovation, identify and execute on market opportunities, build stories to help us engage current and future customers for long term success, all while differentiating us from the competition. Your impact will touch all parts of the company and help us fuel our growth across industries and buyers.
Responsibilities
- Develop a deep understanding of Supply Chain products and C3 AI Platform. Must be able to train other C3 AI teams (Sales, Pre-Sales, etc.) on the products. Develop, own, and maintain training materials.
- Partner with Product Management to define market opportunity and influence roadmap priorities. Form opinions on the existing and potential roadmaps and advocate for specific roadmap components based on market research.
- Develop and track key business metrics for your products, evaluating the state of your business.
- Create and execute go-to-market plans for product launches and new releases. The GTM activities may include campaigns, webinars, updated content, etc.
- Develop compelling, easy-to-understand, comprehensive external product content (including proactively) to support sales and GTM efforts. The content may include data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, competitive analysis, etc.
- Act as a trusted advisor and maintain relationships with Product, customer-facing teams (Solutions, Services), Sales, Pre-sales. Develop bilateral communication channels to discover the voice of customer (and incorporate it into the marketing collateral) as well as share out new work and materials.
- Work with Marketing and other teams to enable appropriate product positioning and product materials on the C3 AI website; and run appropriate campaigns to create product awareness.
- Present with authority at industry conferences, panels, webinars, and customers and internal events.
- Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; meet and interact with customers through the sales cycle.
- Occasional travel might be required (less than 10%).
Requirements
- Bachelor of Science in Computer Science, Engineering, Statistics, or similar field and Master of Science or Business Administration degrees.
- 4+ years of experience delivering compelling product marketing results and product revenue growth.
- Excellent verbal and written communication, and presentation skills.
- Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams.
- Demonstrable domain expertise in any of the following: digital content generation, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development, or digital marketing and targeting.
- Experience managing and developing new product marketing programs with clear data driven results.
- Experience managing product positioning, competitive analysis, and product pricing.
- Ability to develop product strategy and execute against strategic plans.
- Experience collaborating effectively with both sales and product management to achieve results.
- Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
- Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue.
Benefits
- Excellent benefits
- Competitive compensation package
- Generous equity plan
