Product Marketing Manager, Telecom Industry

$116,600 - $203,900/Yr

ServiceNow - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager for the Telecom Industry at ServiceNow is responsible for crafting compelling narratives and messaging that resonate with C-level executives. This role involves transforming product capabilities into value propositions, leading research efforts to define target personas, and developing marketing assets that support sales and campaign teams. The position requires strong storytelling skills, collaboration with cross-functional teams, and a focus on driving marketing strategies for the Technology Workflows portfolio.

Responsibilities

• Define C-level narratives and personas for TWF products and solutions.
• Write customer-centric narratives that translate product capabilities into value-based messaging.
• Provide input on content across various asset types including research, presentations, and customer stories.
• Enable sellers to effectively communicate innovations in TWF products and AI.
• Support key marketing activities such as speaker selection and content reviews.
• Champion the C-level buyer's journey and align digital content with campaign stages.
• Develop and deliver sales training content to enhance sales performance.
• Identify and develop cross-organizational use cases for products and solutions.
• Collaborate with Technical Product Marketing to create compelling demo narratives.
• Engage with AR and PR to increase product awareness and positive sentiment.

Requirements

• 8+ years of product marketing experience, preferably in the IT industry.
• 5+ years of domain expertise in IT products and solutions.
• Strong writing skills and a passion for storytelling.
• Creative messaging skills based on value and benefits.
• Natural empathy for customer needs and stakeholder management skills.
• Excellent collaboration skills with cross-functional teams.
• Bachelor's degree or equivalent experience.

Nice-to-haves

• Knowledge of ServiceNow Technology Workflow products.
• Story Brand Framework certification.

Benefits

• 401(k) matching
• Employee stock purchase plan
• Family leave
• Flexible spending account
• Health insurance