Product Marketing Manager, TikTok Business Suite and Business Accounts - MPO - San Jose

$103,200 - $244,888/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager for TikTok Business Suite and Business Accounts will lead the product strategy and go-to-market efforts for features that enhance the experience for Business Accounts. This role focuses on streamlining account setup, content management, and user engagement, supporting businesses of all sizes in building their communities and growing their impact on TikTok. The manager will be integral to the product lifecycle, from identifying customer needs to launching and driving adoption of features.

Responsibilities

• Lead product strategy and go-to-market initiatives for Business Suite & Business Accounts.
• Develop compelling value propositions and messaging for business growth tools.
• Drive global adoption through targeted marketing campaigns and customer education programs.
• Define and track success metrics for Business Suite features.
• Collaborate with Product, Engineering, and Sales teams to align on feature requirements.
• Conduct alpha/beta testing for new Business Suite features and gather feedback.
• Conduct research on market trends and customer feedback to inform product strategy.

Requirements

• BA/BS degree or equivalent experience.
• 3+ years of experience in product marketing or product management, ideally within social media, SaaS, or B2B platforms.
• Strong understanding of customer journey and business account needs on digital platforms.
• Exceptional communication, organizational, and analytical skills.
• Proven ability to manage multiple projects and lead cross-functional teams.

Nice-to-haves

• Experience with customer personas, content tools, or business analytics.
• Experience with business tools, engagement features, or B2B products in digital platforms.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• RSU
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Paid sick time