Product Marketing Manager (US - Contract)

$68,640 - $89,440/Yr

Expedia Group - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

Administrative and Support Services

About the position

The Product Marketing Manager at Expedia Group is responsible for crafting and executing impactful go-to-market strategies to enhance customer experiences and drive growth for a suite of products aimed at hotel and supply partners. This hybrid role involves collaboration with various teams to support product launches and establish effective product positioning and messaging.

Responsibilities

• Distill market, customer, and competitive insights to inform product roadmap and key business decisions.
• Develop and execute comprehensive go-to-market strategies to drive adoption and growth of products among hotels and supply partners.
• Craft compelling, value-driven messaging for cross-functional teams to drive successful campaigns.
• Lead discussions to secure buy-in and alignment from leadership.
• Ensure readiness of Commercial and Marketing teams by developing materials and managing updates.
• Create pitch decks and demos for commercial teams to engage partners.
• Define launch strategies for new products or programs within the Hotel and supply portfolio.
• Advise on messaging emphasis to engage different partner segments.
• Develop and optimize adoption strategies for existing products, identifying content for education campaigns.
• Coordinate efforts to ensure Account Management readiness by developing marketing materials.

Requirements

• A minimum of 5+ years of experience as a Product Marketer in a complex global organization, preferably in B2B enterprise technology or Travel.
• Adept at authoring and implementing insights plans and go-to-market strategies including positioning, messaging, and customer segmentation.
• Demonstrated ability to understand market and customer needs to influence product strategy and roadmap.
• Master storyteller with the ability to craft messaging that communicates value to the audience.
• Executive presence with the ability to influence stakeholders at all levels.
• Commercial-minded and skilled at driving growth through various approaches, including account-based marketing.
• Curious mindset with the ability to navigate uncertainty using data and insights.

Nice-to-haves

• Proficiency with Microsoft Office products and Slack.
• Highly collaborative and enthusiastic about fostering unity among teams.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance