Product Marketing Manager (Value)

$130,500 - $155,000/Yr

Yum! Brands - Irvine, CA

Full-time - Senior

Irvine, CA

5,001-10,000 employees

Food Services and Drinking Places

About the position

The Product Marketing Manager (Value) at Taco Bell is responsible for delivering a product innovation pipeline aligned with the company's value strategy. This role involves conceptualizing, developing, validating, and launching value products to drive business growth. The ideal candidate will be strategic, creative, and analytical, capable of inspiring teams and measuring the effectiveness of marketing efforts to improve performance across designated limited-time offers (LTOs).

Responsibilities

• Lead Pipeline Development for Value products to help Taco Bell win in the marketplace.
• Execute test launches and national launches within a specified timeframe.
• Analyze the competitive food and beverage landscape and identify new food trends.
• Translate consumer insights into new menu innovation opportunities.
• Collaborate with cross-functional partners to test and validate new product concepts.
• Partner with Brand, Creative, and Advertising teams on promotions and tactics.
• Translate brand, business, and marketing strategies into pipeline-specific objectives.
• Provide onboarding, ongoing training, and effective coaching to direct reports.

Requirements

• BA or BS Degree; MBA preferred.
• Minimum 8+ years of relevant experience, including 3-5 years in CPG product or QSR/Restaurant industry.
• 2+ years in a management/leadership role.
• Demonstrated leadership, project management, and planning skills.
• Experience developing and tracking Marketing KPIs.
• Strong analytical and creative problem-solving skills.
• Strong project management, presentation, and interpersonal/influencing skills.

Nice-to-haves

• Genuine passion for food and customer experience.
• Positive, can-do attitude and collaborative leadership style.

Benefits

• Health insurance
• On-site gym
• Dental insurance
• 401(k) with 6% matching
• Adoption assistance
• Parental leave
• Volunteer time off
• Childcare
• Food provided